Halloween: sell the whole costume in one tap

A witch costume is a hat, a cape, a wig and maybe green face paint. On most stores that's four product pages, four size pickers and four chances to give up. On October 30, nobody has time for that.

One look, one link

A campaign link holds the whole look: every product and variant, the quantity of each, and a discount code. A shopper taps it and lands on a filled cart, or straight at checkout, with the discount already applied.

1. Create the discount in Shopify as usual, say SPOOKY15.
2. In Cartsella Studio, make a link per look: pick the products and variants, set quantities, add the code.
3. Choose where it opens: the cart if shoppers might want to add a size, checkout if the look is complete.
4. Set the end date to October 31. On November 1 the link quietly opens your home page instead.

Where to share it

• Instagram and TikTok: one link per costume in your stories, so each video sells exactly what's in it.
• Email: a "last-minute looks" email where every look is one tap from checkout, with checkout pre-filled through your Klaviyo or Mailchimp merge tags.
• In the shop window: a QR code next to the costume on display.

Copy each link "Share on" the channel you'll post it in and it carries UTM tags, so you can see in Shopify's reports which channel sold the most witches.

After the night

Each order shows which link it came from, and each link shows its clicks. Next year, you'll know which looks to bring back.

Read next: Campaign links · How to make a Shopify link that fills the cart with a discount