The QR code on your box is a campaign link

Printed packaging is real estate you've already paid for. A QR code that opens your homepage wastes it. One that opens a filled cart doesn't.

· 3 min read

What goes on the box

Every campaign link in Cartsella Studio can be downloaded as a QR code, ready for packaging, a care card or an in-store display. Scan it, and the shopper lands on the exact cart the link was built for: the refill, the matching product, or the full set, with the discount already applied.

Three places it earns its keep

It's still tracked

A QR code copied with "Share on" carries the qr tag automatically, so its clicks and orders show up separately from your email or social links in Shopify's reports. You'll know whether the box is actually working, not just assume it is.

Good to know

Scan it yourself before it goes to print. A link that's wrong on a thousand boxes is a lot more expensive to fix than one that's wrong on a webpage.

Put a working link on your packaging.

Join the waitlist: 50% off your first year

Read next: Subscription reorders in one scan · Campaign links